After a stock price drop from 616 to 465 this year, COKE Consolidated is looking at reimagining and rebranding to regain their previous stock price. Just like when Coke took actual cocaine out of the drink they need new direction (fentanyl?). There have been new names suggested such as CHOKE for COKE; SPITE for SPRITE; … Continue reading Coke’s New Direction: A JaB and A Smile